Marketing Plan Sessions

Marketing: From scary to attainable - make a marketing plan you'll use

Marketing Plan Guided Learning Sessions

This independent, guided learning will help walk you through the steps to developing a marketing plan, whether it is for a program, a project, or a general one for your library. Developed in 2024, the content was created and presented by the SEWI (Southeastern Wisconsin) Library Systems’ Communications & Marketing Consultants to help you learn about creating a marketing plan to to boost your library’s visibility, gain new patrons, or effectively promote new programs. Each session contains a recording, slides, and resources. 

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Session 1: Introduction - Learn the essentials of creating a marketing plan, including benefits, trends, and key components.

Webinar Recording
Slides
CE Activity Report (.5 hour)

Resources:

Current Trends:

Session 2: Research - Discover how to identify and understand your community, pinpoint target groups, and assess competitors and partners.

Recording
Slides
CE Activity Report (.5 hour)

Resources:

Online Data Tools

Smart Goals

Creating Consumer/User Personas

Session 3: Creating a Plan - Set SMART goals, manage budgets, select marketing tools, and address accessibility.

Webinar Recording
Slides
CE Activity Report (.5 hour)

Resources:

Tools:

Design

Video

Stock Photography

AI

3D Graphics

Printer

Session 4: Implementing the Plan - Develop strategies, workflows, and timelines for executing your plan.

Recording
Slides
CE Activity Report (.5 hour)

Project tracking tools:

Social Media scheduling tools:

Session 5: Evaluation & Wrap Up - Learn how to measure effectiveness, find improvement areas, and report your successes.

Recording
Slides
CE Activity Report (.25 hour)